Development Diary’s

The first stage we took whilst producing our poster on photoshop was to choose a gradient colour, which we had already chosen to be white into grey, going downwards, thus we activated it. Then the font of the Heading ‘Cluckin Hell !’ it had to be bold, so it would stand out as well as dark, and rather thick, thus we chose the one you can see, “Rockwell bold” we decided to do the other aspects of the poster such as the tagline in the same font and colour, due to continuity being an important factor. However the font for the people starring within it, we thought to change to give the actors a rather unique  ambiance, and perhaps to make them seem more exclusive. And to thwart being boring with having the same font for everything. Naturally the billing had to be turned extremely small and thin due to the fitting in with typical poster conventions. The position of all the items on the poster was specifically chosen and placed there due to conforming to the typical conventions of a poster.

The second main stage included us to write the release date as well ad the production companies, all visible at the bottom of the poster, we chose the colour white for the release date due to the contrast between dark grey and white, and the fact that it will highlight it and make the release date stand out, which is an important attribute of the poster as it informs the audience when this product will be available. We once again chose the same font as the main heading and tagline, due to continuity and avoid messiness within our poster, to make it look more professional. We also took our time to produce the production companies, I enjoyed making them as we could just use our imagination and call them anything we wished, we used different effects and tools of the font chooser on photoshop to create the effects on the production companies, and decided to make them white, as it was the only colour that would have been clear and visible against the dark grey/black background.

The third main stage was placing the pictures that I had cropped onto the poster, this stage was done using the crop magnetic tool on photoshop, each picture had to be magnified x100 on their original background to give me the opportunity to go around the edges and crop with caution. After successfully cropping I would then drag the outline them on to the poster, and then copy and past the actual image onto. This was rather time consuming as most images were individual. The image with the male character bending over , by the others foot, was planned out carefully and we were forced to crop out the rest of his body to give that effect. Which evidently worked very well as it adds to the comical factor. The position of the main character was specifically chosen also, as the position she is in, is the position she becomes most famous for in the trailer.

The front page of the magazine was constructed firstly , similar to the poster with the MASTHEAD however as it is called , we chose a black background due to the horror aspect of the trailer , as well the idea that featuring on this front cover will be the antagonists of the movie, thus a dark colour to connotate their evil as black is associated with negativity. The colours of the font were specifically chosen also because we wanted to reflect the ‘I’ before the view as a contemporary piece of modern day use of vocabulary for modern media, and the colours blue, grey and silver portray a ‘mechanical’ image associating mechanics with modern technology, which is also mirrored within our actual trailer, being aimed at the younger generation with its themes, thus they produced a nice fusion. I came up with the tag “film is life amplified’ I was influenced by Alfred Hitchcock’s “DRAMA IS LIFE WITH THE DULL BITS CUT OUT”, I thought it would be a great use of intertextual evidence within our front cover. We chose the colour white to make it stand out against the black background, and the price and issue number were placed there in order to conform to the norms and conventions of a typical front cover.

The second main stage was finalised with the texts for the cover lines telling the reader what will be featured within the article as well as some plugs such as ‘2011’s must see movies’ which we were influenced by many magazines which illustrated those plugs on their front cover. We also, decided to use the colours white and yellow, white due to the contrast against the colour black and the yellow to specifically reflect `’cluckin’ which is associated with chicken and eggs which has colour of yellow for a connotation. The images were cropped onto the poster, this stage was done using the crop magnetic tool on photoshop, each picture had to be magnified x100 on their original background to give me the opportunity to go around the edges and crop with caution. After successfully cropping I would then drag the outline them on to the poster, and then copy and past the actual image onto the magazine front cover. The poses are comical of the two minor characters, but we were thinking rather threatening pose for the main antagonist as well as a dangerous facial expression.

The final stage of the magazine front cover was adding the effects onto the letters and texts on to the front cover, for example the semi transparent yellow blocks behind the white texts, giving it a professional look as it was influenced by many famous magazines which used the same technique such as ‘Empire’ and ‘Total Film’ These effects were possible through the use of photoshop and the tools it provided. I then had to search for a copy right free barcode was my partner was able to find on, after cropping and re-sizing the barcode we placed it where it should be according to the typical conventions of a front cover of a magazine. I also used photoshop to edit the skyline where it says “PLUS MASSIVE PREVIEW OF COLLATORAL REMORSE 2” I had to use the rectangle tool to produce a white block for it to stand out then write in black on  top of it. To highlight the contrasting words the colour scheme had to be black on white on black. Which worked very well and our magazine front cover was able to fit into the typical conventions of a magazine front cover.


Magazine front cover + Poster

iView– Magazine front cover .


Poster – Poster for “Cluckin’ Hell ! “

Trailer “Cluckin’ Hell !”

Secondary research – Magazine front cover –


Secondary research – Magazine front covers – Scribd media student.- 2010


After having completed the comparison between Media Magazine’s analysation of posters and my own, I had to research an analysed front cover in order to go through the same process of comparison with my own front cover analysis. The one I discovered was from the blog of another media student analysing the same factors as me, I thought this would be very useful, as their interpretation could be very similar to mine, and if anything new was presented It would be something useful to learn and include in further analysations.


“The masthead of the magazine is presented in large, capitalized red font, which makes it very eye-catching against the pale blue and black background. The feature photograph on the front cover is also covering up some letters of the masthead, suggesting that the publishers are confident that the magazine’s popularity will overcome this.”


This style of analysation is very similar to mine, they deconstruct the magazine, and concentrate on every minor detail. Such as the colour scheme, and its meaning, and the way it stands out from the pale background. To go on to say that it’s possibly the editors intention to have it so the title would stand out more. This is exactly how I analysed mine, however I also included the connotation the colour red may have, such as blood, violence, gore or romance, passion and love.


“The headline for the main article within the magazine is situated over the top of the feature photograph and in the centre of the page where is will be most likely to capture the audience’s attention. The title of the featured film “Sherlock Holmes” has been capitalized, again making it more eye- catching. The name of the actor playing this starring role (Robert Downey Jr) is located above this main headline. If the audience are fans of this particular actor, this line plus the feature photograph will persuade them to buy the magazine.”


The person does accentuate on the right aspects of the headline, however when he/she is discussing the main article and feature photograph being in the centre of the page, they fail to include the keyword which illustrates the audience eye sight theory, being the rule of thirds. The rule can be defined as “an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections” this is what I would have placed within the portrayal and de-construction part of the main image and headline. However, they righteously comment on the well known actor being the main image, and similarly to me suggest that the fans of this actor would be more provoked to purchase the magazine.


“The colours used within the front cover are also iconic of the feature films action genre. The dark blacks and blues create a sense of suspense and mystery. The bright red connotes action and blood, whilst the metallic silvers can be linked to weaponry. Therefore this issue will be particularly attractive to audience’s who enjoy films of this genre.”


Commenting on the colours is useful for denotation as well as connotation, as being able to explain and suggests reasons for why a particular colour scheme was used, and what it illustrates shows that one is able to depict symbolism and meaning behind images really well. Although, if I were to add anything onto this analysation, it would be the way the colours compliment each other and create a fusion. I would also prossibly comment on the idea that all magazine front covers are particularly cautious about the amount of colours that they use, due to cluttering and confusion, general untidy look, most magazines ensure only 3 main colours are used within each front cover. For this issue of empire I would have mentioned this and highlighted that those 3 colours are red, grey and blue.


“Another conventional feature of this magazine front cover is the use of plugs to give the audience an insight into what other articles can be found within the magazine. These snippets will persuade the audience to buy the magazine to find out more about these other articles. The plugs are also laid out conventionally around the edge of the page so they do not obstruct the feature photograph. The sub-headings accompanying these plugs have been backed onto a plain white background so that they deliver maximum impact against the darker background.”


The explanation of plugs, impressed me immensely, as I paid no such attention to the plugs of the magazine I was analysing. Not only does the person portray the how the plugs promote the magazine, and the tactics on the ancillary texts are able to capture the audience’s attention. But they are able to depict how the colour scheme provoked the information being shown stand out and give a bold effect. Producing plug ins is possibly now something I will consider creating on the final magazine front cover I will be constructing, because evidently it has worked very well .

Secondary research – Posters – Media Magazine.

Secondary Research . – posters – Media Magazine. February 2008 issue.

After having completed the primary step towards our research, and gaining a better perspective of how posters are constructed and analysing the posters ourselves commenting the different attributes such as colour schemes, layout, denotation, connotation and symbolism. Secondary research demanded we find posters that have already been analysed and we compare our finding and depiction to the ones that others have made. A useful source we used to conduct our research was Media Magazine,  the February 2008 issue.

“Composition, lighting, framing

“The photographer didn’t just point-and-shoot. Those images have been thought about, sketched, discussed, changed, sketched again. They have been shot a hundred times then reviewed by many people. The lighting levels may have been changed or imperfections touched up in Photoshop. They almost invariably will have been cropped. Because it is these elements – composition, lighting, framing – that make as much meaning for an audience as the subject itself. And that is before the image gets put together with copy, slogans, logos and pack shots.”

Firstly, They commented on composition which is something we always analysed during our primary research of posters. The mention of Photoshop altering lighting levels, is something we can relate to have mentioned during our analysis, however unlike this section of the article, we failed to go into the detail of the amount of times, one has to capture the same image over and over again when creating a poster.  We discussed the actual lighting and composition, whilst this article discusses the ideology and construction behind composition and lighting.

“The rule of thirds

Proponents of the rule of thirds think that the most aesthetic visual composition places the main features of the image along one of four equally spaced intersecting lines, two of which are horizontal, and two of which are vertical. Instead of placing the subject of the photo in the middle of the frame, positioning it at a third from the left, right, top or bottom makes a more interesting shot, with more visual power. A horizon, therefore, should be a third from the bottom or a third from the top, and a tree a third from the left or a third from the right.”

Similarly to our one, they refer to the ‘rule of thirds’ theory and go into profound focus, they are able to illustrate an image in the readers mind, exactly how the rule works, by using exact technicality of where the vertical and horizontal lines cross, they ensure the reader has a clear grasp of what the rule of thirds is. In comparison to our analysis Media Magazine are able to go into much further detail, perhaps this is because they would like to explain the rule of thirds, whereas, we merely wanted refer to it and portray its effect. To portray its effect Media Magazine used an example.

“The designer of our hypothetical ads, therefore, may have been very well aware of the rule of thirds when composing the shots. The car is speeding along the right-hand third, the open sky taking up a little more than the top third to connote freedom. The woman in a mid-shot in the shower has her golden shiny tresses falling down the left third, her exuberant expression on the top third.”

This is a brilliant example of denotation and connotation, the idea that open sky is a symbol for freedom is strategically outlined, this is similar to our deconstruction of images and their possible meanings when we were breaking down the posters for ‘Freedom Writers’ and came to a conclusion that the yellow font is a symbol for hope and the de-saturated face for a main image was a connotation/foreshadowing of mystery. They also comment on the ‘golden shiny dress’ which is possibly a tool used to reflect the product they are promoting, if it’s a luxurious car, then the luxurious dress would be mirrored, to make the audience crave that lifestyle.

Use of White Space

“(a.k.a. negative space): white space is not merely empty space, that the designer didn’t get round to filling up. Space not used by other visual elements becomes a visual element in itself. Most designs try to use some white space as it stops an image looking overly busy or cluttered. Conversely, leaving a lot

of white space creates a particular aesthetic. In this case, used alongside a close up of a child’s face, the use of white space draws the eye to the image. It also emphasises the isolation

of the subject, making him seem totally alone. But reading left to right, after the expanse of white space, we finish the print narrative at the Barnardo’s logo, the charity that is there to help him.”

The attention Media magazine draws to white space, is very useful for us, despite the posters we analysed not having a white space, Media Magazine, are commenting on an aspect that can be used to both support the features of having empty space on a poster as well as criticize it. The idea that having what space is a metaphor for isolation and the Barnardo’s print symbolizes that within this isolation they are present to help. This is crucial when creating a poster as we have learnt by having white space fused with the rule of thirds, in actuality one is emphasizing the message they are trying to convey or accentuating the product they are trying to promote. Thus even though in comparison to our analysation we never commented on the white space, it is something we plan to do for our final product.

Furthermore,  further down there is an article entitled “Reading A Film Poster”, which includes all the elements denotation/connotation, technical codes, anchorage, intertextual references, purpose/message, tone & register, target audience, representation, and finally effect & effectiveness. Within our research accentuating connotation and denotation is portrayed rather thoroughly. Anchorage refers to the presence of texts within an image which we will not be covering as it does not apply to us. However, the similarity of our analysation emerges when discussing intertextual referencing, our one included “get birdseed or die cluckin'” a parody reference to rapper 50 cents ” Get rich or die tryin’ album”, we went into extreme detail when summerising that strap line, which is what media magazine have done, both of our aims is probably the same, and that to highlight the comic factor within our posters. Ours however, is specifically placed within due to our target audience being the teenagers, it would have been appropriate to make teenage cultural references in order to satisfy our audience gratification, allowing our audience to be given the opportunity to make interpersonal reference.





Location release

Location release .

After completing location scouting and taking photographs of our desired locations for filming. The next stage would be to create, print off and get signed location release forms. These are similar to permission slips, and they will enable to film in those areas we have chosen. Having location release forms signed ensure minimised interference and thus no time wasted when it comes to filming. Also, by signing these forms we are clearing all issues concerning health and safety, thus no attachments to any accidents as they will be minimised. The permission we gained was regarding 3 of the main buildings on campus , the time and date was not discussed or stated, merely the permission to actually film and the right person in charge of each building made us aware of the precautions we must take. This could be argued to be an advantage as it gave us the benefit of flexibility, which is what we required due to the large acting crew we had, and each scene had to be structured and planned around their schedule not ours.  However this was also the downside, as it meant that we were rather not organised and filming without structure perhaps did sometimes lead to improvisation, but judging on the outcome it was possibly worth the risk.

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