Here is a mindmap of some of the film trailers we are considering focusing on for our primary research.
08 Feb 2011 Leave a comment
In conclusion of our primary research, we have conducted that a greater percentage of out target audience would be profoundly interested in the product we are attempting to promote and sell, in particular the trailer, which gave us that positive indication via the wide variety of qualitative questions which we asked. These questions inluded reasons to why people liked, or did not like, our genre, whether they would ‘become a fan’ on Facebook or subscribe on YouTube, and finally examples of film magazines which people read. We discovered that people were drawn to our genre because of its reflection of what film genres have developed into in the contemporary society and can be compared to other films similar to it such as ‘Scary Movie or ‘Shaun of the Dead’, in particular the setting of our story would be an appealing structure as most of target audience would themselves be either in college, school, 6th form or University, making it easy to relate to and creates a sense of verisimilitude . The second qualitative question mirrored the popularity of our product/genre within the modern audience/viewers, as our results illustrated around half of those who use online media or social networking sites such as facebook for example would suscribe or become a fan, which highlights there is a powerful demand and need for this genre we have chosen as the modern day, younger viewer seems to be deprived of it, due to scarcity in the contemporary film industry. The aim of the final question asked was to indicate to us which magazines would be the best to analyze so we would know which magazines we would have to base our secondary research on, we discovered the two most popular magazines were Empire and Film.
A huge advantage,of our primary research would be that it allows us to provide evidence of why and how we picked our target audience as well as being able to investigate how our target audience perspective is different from other attributes of our media project. This could be argued for why we alter these products from the usual conventions in order to appeal to our target audience, and even to more diverse demographics. By researching the different magazines which our target audience already consume we wish to be able to construct a a product similiar to well known products in the market. This research is to our advantage as it confirms the idea of validity which will accompany our secondary research. The design of our questionnaire was another advantage as it was very simply structured to avoid mass discombobulation for the audience, and to make sure they understood it well which then meant it would be very easy for us to analyse, and we were able to conjure both quantitative data and qualitative data which portrayed a more in depth examination of our audience feedback. .
However, our primary research had some negative aspects. The biggest disadvantage to our research was that we possibly may have places to much focus on the actual trailer itself, and less on the other 2 platforms in our assignment brief the poster and the magazine front cover. This may become unbeneficial to us and create obstacles when we are researching the poster ,because it provoked us to only focus on examples of films illustrated in the questionnaire, and this dis-cludes specific posters of other films. This then might lead to a different set of audience demographics, and if our target audience changes for the poster because we will have to look at those examples of films highlighted in the questionnaire, which will be difficult due to our lack of data available It can be argued however that due to the lack of elements which are perhaps universal, that attract all ages, and all genders and class it will be difficult to reach a very high selling point, Thus we decided to dominate and include younger and more contemporary elements, so despite not appealing to all, the audience which are attracted, pursue our trailer, this evidently puts more pressure on us as producers as we now had to manipulate all attributes of conventions to specifically aimed at the younger generation.
In conclusion our primary research has given us a broad and useful perspective of our future consumers mind and what they fond appealing, and what they look for. However, it can be argued that it does fail to provide us with perspective for the poster section of our media brief.
08 Feb 2011 Leave a comment
The link below is our analysis of our horror comedy questionnaire, as quantitative data as well qualitative when we explained the bar charts that were portrayed.
08 Feb 2011 Leave a comment
Comedy Horror film Questionnaire.
Today I finished off the design of the surveys/questionnaire, then printed out 20 copies. After refining the design, I distributed 20 questionnaires out around the college area. 10 were given to males, and 10 to females, because our target audience is aimed at both sexes. 75% of the participants were of our target age group, 16-20. This is advantageous to us because we can analyse whether our target audience is suitable for this genre and products, and also gain the perspective of others outside the targeted population. We plan now to reach a conclusion of the findings, and we will use the conclusion to base our secondary research upon, in order to make the secondary research more relevant to the products we plan to make.
Primary Research consists of data [quantitative or quantitative] collection by the researchers themselves. For this, we wanted to find out if our target audience was appropriate for the genre we chose, and to see the levels of interest in various aspects of this genre. By creating a survey/questionnaire, we have been able to collect both statistical [quantitative] and written, rich [qualitative] data which we have analysed. We chose this method of research because it is easy to design and distribute to a relatively relevant sample of participants. The questions are listed below;
1. What is your age group?
Under 16, 16-20, 21-30, 31-40, 41-50, 50+
2. Are you male or female?
3. How much on average do you spend on cinema, DVD’s and films per month?
£0-£9.99, £10-£19.99, £20-£29.99, £30-£39.99,
4. Are you interested in the horror comedy film genre?
5. If yes, what examples of these have you previously seen or want to see?
Ghostbusters, Shaun of the Dead, Scary Movie (1, 2, 3 or 4),
Teeth, Zombieland, Piranha 3-D,
6. Would you be interested in a new horror comedy film, set within a college?
7. If yes, why? And if no, why not?
8. If this film was produced, how would you prefer to watch it?
Cinema, DVD/Blu-Ray, Online
9. Do you use online media websites, for example YouTube, or social networking sites such as Facebook?
10. Would you view a trailer of the film on one of these sites?
11. If yes, would you become a fan etc. on Facebook, or subscribe on YouTube? If no, why not?
12. Do you buy/read film magazines?
13. If yes, which magazine(s) do you buy or read?
However, this was not the only primary research which we had conducted. We asked each participant more questions focusing on the film magazine aspect of our package, because we decided that there was a lack of depth of these in our actual questionnaire. The questions focused on how much per month was spent on film magazines, if any subscriptions were made, and if magazines were followed via a converged source, e.g. Facebook or Twitter using internet or mobile internet devices.
A report is enclosed as a Word Document, which investigates the findings which we collected, along with the raw data and charts which we created as an Excel document.
23 Nov 2010 Leave a comment
The layout of this poster is very clever as the main image is in the centre but only half visible, the protagonists face, the other half is inundated with the words of is assumed to be from the diaries of the ‘Freedom Writer’ as they are clearly hand written this implies a hint of mystery, As the main image is almost overlapping the words, this is visible by the translucent opacity around the main images edges, giving it the mystical effect, in effect enticing the viewer as well as being a denotation. The main image is also dark and dull and de-saturated, which coincidentley is a colour contrast against the yellow title, the contrast connotation implies that it is a drama filled film full of extreme heightened emotions. The title is also an important factor of the poster, the colour yellow is used which could be symbolizing hope. The five characters below the main image our staring directly at the camera, just below the viewers eye point for the principles of the rule of thirds, by breaking the 4th wall, its suggesting that the viewer will be brought profoundly into the storyline, with no barriers and a small proximity between the viewer and those 5 characters, justifying the tagline” our story, our words”. The billing is small as its probably the least possible way a film will get promoted or recognised, its function is strictly legal. The words “coming soon” are in Big block capitals, to make the viewer aware of the date, to stand out, and possibly to stick In the audiences mind. The layout of having a major character as the main image and the other characters near it in smaller version, influenced us for our poster, as that’s the structure style we used.
Shaun of the Dead.
‘Shaun of the dead’ was chosen to be analysed for its close relation of themes and genre with our desired product. This poster has elements of both the horror and comedy genre gleaming out of it. Firstly the colours used, for the background are red and black, very gothic colours. Red is the typical and idealistic colour used to suggest/foreshadow gore, blood and violence is to be anticipated. However many will argue it holds a different set of connotations as well such as love, romance and passion. The top & bottom of the poster fade from red into black (or vice versa) in order to draw the viewer’s eye into the light, which is where the main image is situated, once again putting the rule of thirds into practice, the main image is assisted to being bold with the integral lighting. This was constructed extremely well as both themes of horror, comedy are presented equally, the romance is further hinted with the slogan “ ROMANTIC COMEDY. WITH ZOMBIES” the full stop splitting that sentence into 2, emphasising the humour with 2 word sentences. As well as the pun of ‘romcom’ ( romantic comedy) with the use of “romzom”. We were influenced by creating puns for our poster after seeing how well it worked for theirs. The main image is portraying many pale faced zombies with dead and scary expressions and torn colourless clothing, all compressed against what seems to be a set of doors with the protagonist compressed with them with a bouquet of flowers, looking very ‘normal’, with a concerned expression on his face, illustrating the comical aspect. This main image has the ability to engage both genres within itself. The comedy aspect is continued further, with the tagline “EVER FELT LIKE YOU WERE SORROUNDED BY ZOMBIES” which is a metaphor but denoted because of the image shown, the character is literally surrounded by zombies. The title is white, standing out from the red background, as well as having bits missing, perhaps suggesting and symbolising the zombies biting their way into the title, the zombie influenced title is accentuated with the zombie fist emerging from the ‘A’ in DEAD. The dominance of comedy is also shown through the cinema release line “shuffling into cinemas” contains a comical factor as is unique from the usual “coming into cinemas” as it reflects the theme of the movie being ‘zombies’ who shuffle as their only way of walking very well.
23 Nov 2010 Leave a comment
This edition of total film we decided to analyze due to the recent release of the new Harry Potter movie in the industry. and also because ‘Total Film’ is a very influential movie magazine in the UK. This edition shows the modernness of the issue, with the special lightening effects used in the background. Also, of all the magazines that i have evaluated this is possibly the most conformed. Firstly, it includes a strapline at the bottom of the magazine, it also has a large bold main image of the actor in character, A slogan is visible with the words “The Modern Guide To Movies”. A main coverline is visible, once again at the bottom of the main image. This particular main coverline gives the audience/reader a 3d effect as Harry Potter is almost stepping out the magazine, because he has one leg behind the main coverline and one leg in front. There are coverlines on both sides, and even an insert saying “the worlds best movie reviews” . In regards to my own front cover i would possibly use the same 3d effect of a character having the ability to walk out the page. This justifies thats its fairly modern, and also i would have used a feature from the ‘Total Film’ magazine.
23 Nov 2010 Leave a comment
Empire is known for its beautiful depiction of new films which are recently released or are due to be released. It’s content is of very high quality, and descriptive, and the pictures portrayed are very exclusive, hence the price of £3.80. We chose this particular edition of ‘Empire’ due to its special editing effect on the Masthead, the flames constructed in order to support the theme of the main image and main coverline of the film ‘Hellboy’ . The idea to have the masthead mirroring the theme of that particular edition is a formality i would like to use in my own front cover. As with the other conventions of a typical magazine front cover, it doesn’t conform fully as there are no straplines and the coverline is at the botton of the main image, possibly to allow empty space to fill the area around the main image in order to emphasise it. This is possibly a feature i would like to include in my front cover, as i would like to accentuate the main image i would be portraying. The inserts however do conform to typical conventions as they are on right hand side, which is the side the magazine front cover template had illustrated. This is possibly hinting that i should conform and have my inserts on the right hand side as intended due to all the magazines that have been evaluated so far have had their insert on the correct side of the page.