Secondary research – Magazine front cover –


Secondary research – Magazine front covers – Scribd media student.- 2010


After having completed the comparison between Media Magazine’s analysation of posters and my own, I had to research an analysed front cover in order to go through the same process of comparison with my own front cover analysis. The one I discovered was from the blog of another media student analysing the same factors as me, I thought this would be very useful, as their interpretation could be very similar to mine, and if anything new was presented It would be something useful to learn and include in further analysations.


“The masthead of the magazine is presented in large, capitalized red font, which makes it very eye-catching against the pale blue and black background. The feature photograph on the front cover is also covering up some letters of the masthead, suggesting that the publishers are confident that the magazine’s popularity will overcome this.”


This style of analysation is very similar to mine, they deconstruct the magazine, and concentrate on every minor detail. Such as the colour scheme, and its meaning, and the way it stands out from the pale background. To go on to say that it’s possibly the editors intention to have it so the title would stand out more. This is exactly how I analysed mine, however I also included the connotation the colour red may have, such as blood, violence, gore or romance, passion and love.


“The headline for the main article within the magazine is situated over the top of the feature photograph and in the centre of the page where is will be most likely to capture the audience’s attention. The title of the featured film “Sherlock Holmes” has been capitalized, again making it more eye- catching. The name of the actor playing this starring role (Robert Downey Jr) is located above this main headline. If the audience are fans of this particular actor, this line plus the feature photograph will persuade them to buy the magazine.”


The person does accentuate on the right aspects of the headline, however when he/she is discussing the main article and feature photograph being in the centre of the page, they fail to include the keyword which illustrates the audience eye sight theory, being the rule of thirds. The rule can be defined as “an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections” this is what I would have placed within the portrayal and de-construction part of the main image and headline. However, they righteously comment on the well known actor being the main image, and similarly to me suggest that the fans of this actor would be more provoked to purchase the magazine.


“The colours used within the front cover are also iconic of the feature films action genre. The dark blacks and blues create a sense of suspense and mystery. The bright red connotes action and blood, whilst the metallic silvers can be linked to weaponry. Therefore this issue will be particularly attractive to audience’s who enjoy films of this genre.”


Commenting on the colours is useful for denotation as well as connotation, as being able to explain and suggests reasons for why a particular colour scheme was used, and what it illustrates shows that one is able to depict symbolism and meaning behind images really well. Although, if I were to add anything onto this analysation, it would be the way the colours compliment each other and create a fusion. I would also prossibly comment on the idea that all magazine front covers are particularly cautious about the amount of colours that they use, due to cluttering and confusion, general untidy look, most magazines ensure only 3 main colours are used within each front cover. For this issue of empire I would have mentioned this and highlighted that those 3 colours are red, grey and blue.


“Another conventional feature of this magazine front cover is the use of plugs to give the audience an insight into what other articles can be found within the magazine. These snippets will persuade the audience to buy the magazine to find out more about these other articles. The plugs are also laid out conventionally around the edge of the page so they do not obstruct the feature photograph. The sub-headings accompanying these plugs have been backed onto a plain white background so that they deliver maximum impact against the darker background.”


The explanation of plugs, impressed me immensely, as I paid no such attention to the plugs of the magazine I was analysing. Not only does the person portray the how the plugs promote the magazine, and the tactics on the ancillary texts are able to capture the audience’s attention. But they are able to depict how the colour scheme provoked the information being shown stand out and give a bold effect. Producing plug ins is possibly now something I will consider creating on the final magazine front cover I will be constructing, because evidently it has worked very well .


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