In conclusion of our primary research, we have conducted that a greater percentage of out target audience would be profoundly interested in the product we are attempting to promote and sell, in particular the trailer, which gave us that positive indication via the wide variety of qualitative questions which we asked. These questions inluded reasons to why people liked, or did not like, our genre, whether they would ‘become a fan’ on Facebook or subscribe on YouTube, and finally examples of film magazines which people read. We discovered that people were drawn to our genre because of its reflection of what film genres have developed into in the contemporary society and can be compared to other films similar to it such as ‘Scary Movie or ‘Shaun of the Dead’, in particular the setting of our story would be an appealing structure as most of target audience would themselves be either in college, school, 6th form or University, making it easy to relate to and creates a sense of verisimilitude . The second qualitative question mirrored the popularity of our product/genre within the modern audience/viewers, as our results illustrated around half of those who use online media or social networking sites such as facebook for example would suscribe or become a fan, which highlights there is a powerful demand and need for this genre we have chosen as the modern day, younger viewer seems to be deprived of it, due to scarcity in the contemporary film industry. The aim of the final question asked was to indicate to us which magazines would be the best to analyze so we would know which magazines we would have to base our secondary research on, we discovered the two most popular magazines were Empire and Film.
A huge advantage,of our primary research would be that it allows us to provide evidence of why and how we picked our target audience as well as being able to investigate how our target audience perspective is different from other attributes of our media project. This could be argued for why we alter these products from the usual conventions in order to appeal to our target audience, and even to more diverse demographics. By researching the different magazines which our target audience already consume we wish to be able to construct a a product similiar to well known products in the market. This research is to our advantage as it confirms the idea of validity which will accompany our secondary research. The design of our questionnaire was another advantage as it was very simply structured to avoid mass discombobulation for the audience, and to make sure they understood it well which then meant it would be very easy for us to analyse, and we were able to conjure both quantitative data and qualitative data which portrayed a more in depth examination of our audience feedback. .
However, our primary research had some negative aspects. The biggest disadvantage to our research was that we possibly may have places to much focus on the actual trailer itself, and less on the other 2 platforms in our assignment brief the poster and the magazine front cover. This may become unbeneficial to us and create obstacles when we are researching the poster ,because it provoked us to only focus on examples of films illustrated in the questionnaire, and this dis-cludes specific posters of other films. This then might lead to a different set of audience demographics, and if our target audience changes for the poster because we will have to look at those examples of films highlighted in the questionnaire, which will be difficult due to our lack of data available It can be argued however that due to the lack of elements which are perhaps universal, that attract all ages, and all genders and class it will be difficult to reach a very high selling point, Thus we decided to dominate and include younger and more contemporary elements, so despite not appealing to all, the audience which are attracted, pursue our trailer, this evidently puts more pressure on us as producers as we now had to manipulate all attributes of conventions to specifically aimed at the younger generation.
In conclusion our primary research has given us a broad and useful perspective of our future consumers mind and what they fond appealing, and what they look for. However, it can be argued that it does fail to provide us with perspective for the poster section of our media brief.