secondary research evaluation of posters –

Freedom Writers

The layout of this poster is very clever as the main image is in the centre but  only half visible, the protagonists face, the other half is inundated with the words of is assumed to be from the diaries of the ‘Freedom Writer’ as they are clearly hand written this implies a hint of mystery, As the main image is almost overlapping the words, this is visible by the translucent opacity around the main images edges, giving it the mystical effect, in effect enticing the viewer as well as being a denotation. The main image is also dark and dull and de-saturated, which coincidentley is a colour contrast against the yellow title, the contrast connotation implies that it is a drama filled film full of extreme heightened emotions. The title is also an important factor of the poster, the colour yellow is used which could be symbolizing hope. The five characters below the main image our staring directly at the camera, just below the viewers eye point for the principles of the rule of thirds, by breaking the 4th wall, its suggesting that the viewer will be brought profoundly into the storyline, with no barriers and  a small proximity between the viewer and those 5 characters, justifying the tagline” our story, our words”. The billing is small as its probably the least possible way a film will get promoted or recognised, its function is strictly legal. The words “coming soon” are in Big block capitals, to make the viewer aware of the date, to stand out, and possibly to stick In the audiences mind. The layout of having a major character as the main  image and the other characters near it in smaller version, influenced us for our poster, as that’s the structure style we used.



Shaun of the Dead.

‘Shaun of the dead’ was chosen to be analysed for its close relation of themes and genre with our desired product. This poster has elements of both the horror and comedy genre gleaming out of it. Firstly the colours used, for the background are red and black, very gothic colours. Red is the typical and idealistic colour used to suggest/foreshadow gore, blood and violence is to be anticipated. However many will argue it holds a different set of connotations as well such as love, romance and passion. The top & bottom of the poster fade from red into black (or vice versa) in order to draw the viewer’s eye into the light, which is where the main image is situated, once again putting the rule of thirds into practice, the main image is assisted to being bold with the integral lighting. This was constructed extremely well as both themes of horror, comedy are presented equally, the romance is further hinted with the slogan “ ROMANTIC COMEDY. WITH ZOMBIES” the full stop splitting that sentence into 2, emphasising the humour with 2 word sentences.  As well as the pun of ‘romcom’ ( romantic comedy) with the use of “romzom”. We were influenced by creating puns for our poster after seeing how well it worked for theirs. The main image is portraying many pale faced zombies with dead and scary expressions and torn colourless clothing, all compressed against what seems to be a set of doors with the protagonist compressed with them with a bouquet of flowers, looking very ‘normal’, with a concerned expression on his face, illustrating the comical aspect. This main image has the ability to engage both genres within itself.  The comedy aspect is continued further, with the tagline “EVER FELT LIKE YOU WERE SORROUNDED BY ZOMBIES” which is a metaphor but denoted because of the image shown, the character is literally surrounded by zombies. The title is white, standing out from the red background, as well as having bits missing, perhaps suggesting and symbolising the zombies biting their way into the title, the zombie influenced title is accentuated with the zombie fist emerging from the ‘A’ in DEAD.  The dominance  of comedy is also shown through the cinema release line “shuffling into cinemas” contains a comical factor as is unique from the usual “coming into cinemas” as it reflects the theme of the movie being ‘zombies’ who shuffle as their only way of walking very well.


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