Research Task 7th May 2010 – Music.

  • What are the examples of media products within the video gaming industry?

I am focusing on Grand theft Auto and NBA 2k10.  2K10

NBA 2K10 is a basketball video game based on the National Basketball Association developed by Visual Concepts and published by 2K Sports, However Grand theft auto is The gameplay consists of a mixture of action, adventure, driving, and occasional role-playing, stealth and racing elements and has gained controversy for its adult nature and violent themes.

  • find out about the development of game consoles. How has technology changed over the last 20 years has this had an effect on the games produced or an audience being targeted?

Over the years video games have expanded to include almost every type of skill that one might see prevalent in the creation of any movie or television program, including sound designers, musicians, and other technicians; as well as skills that are specific to video games, such as the game designer. All of these are managed by producers. In the early days of the industry, it was more common for a single person to manage all of the roles needed to create a video game. As platforms have become more complex and powerful in the type of material they can present, larger teams have been needed to generate all of the art, programming, cinematography, and more. This is not to say that the age of the “one-man shop” is gone, as this is still sometimes found in the casual gaming and handheld markets, where smaller games are prevalent due to technical limitations such as limited RAM or lack of dedicated 3D graphics rendering capabilities on the target platform (e.g., some cellphones and PDAs).With the growth of the size of development teams in the industry, the problem of cost has increased. Development studios need to be able to pay their staff a competitive wage in order to attract and retain the best talent, while publishers are constantly looking to keep costs down in order to maintain profitability on their investment. Typically, a video game console development team can range in sizes of anywhere from 5 to 50 people, with some teams exceeding 100. In May 2009, one game project was reported to have a development staff of 450 . today the target audience has been branched out and specific games just for girls has made its way up into the industry sauch as SIMS and Animal safari. However the primary audience remains to be boys

  • what techniques are used to target specific audiences at the launch of a big game title ?

Advertising in the cinema before a violent action film, to be sure the majority of audience is male. Also in video stores, on the internet, posters and man channels such as Bravo, playboy tv and men and motors  and dave.

  • are these successful/unsuccessful ?

they are very successful as they have sequels and have a large fan basis. and are owned by the biggest companies such as EAgames and Rockstar.

  • Does the interent have any impact on the video games industry? how? is this seen as positive or negative ?

Yes, as Video games are advertised on the internet and time spend on the internet has increased over the last 20 years, meaning more people are covered for target audience. This is seen as a positive as because its widening its target audience, both gender and age wise as alot of people surf the net on a more regular basis in the contemporary industry.


  • Create case Study .

NBA: 2K10

Developer(s) Visual Concepts
Publisher(s) 2K Sports
Series NBA 2K

 was released on October 6, 2009 on Xbox 360, PlayStation 2, PlayStation 3 and PSP and on October 12, 2009 on PC. It was released on Wii on November 9, 2009 in North America. It was released in Europe on November 27

Developer : visual Concepts.

Grand Theft Auto

Genre(s) Action and sandbox
Developer(s) Rockstar Games
Rockstar North (formerly DMA Design)
Rockstar Leeds
Rockstar Toronto
Publisher(s) Rockstar Games
Creator(s) David Jones
Dan Houser
Sam Houser


Reception : Ever since 2001, the Grand Theft Auto series has been a success, both critically and financially. It has generated perfect or near perfect reviews and scores on almost all of the games, and has sold over 70 million copies worldwide, as of March 2008. The Times Online reported that Grand Theft Auto IV, the latest console instalment, recorded 609,000 copies in first-day sales, in the UK] In its first week, Grand Theft Auto IV sold approximately 6 million copies worldwide and grossed over $500 million.


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